It didn't take long until one found out why. Jagasilk. This small local company singlehandedly turned Victoria, one of the most traditional colonial tea drinking cities in the West, onto matcha... or should one say "maccha".
Miyuki and Jared Nyberg own and operate Jagasilk. They started out as a matcha and Japanese green tea supplier to local cafes and specialty markets in town and have expanded tremendously since. In the summer of 2009 they opened their own teabar downtown. It is a rather small, cozy, earthy place with a long natural wood tabletop designed by a local artist which acts as the ideal pulpit for which lovers of the leaf can testify their passion for tea of all stripes. There is even a ceramic studio of a famous local Japanese ceramist, Harumi Ota, upstairs. The tea bar is always neither too empty nor to busy- perfect for conversation amongst matcha gulping patrons.
With the organizing of a monthly meeting of matcha enthusiasts called "The Fellowship of the Maccha" (now defunct), weekly weekend tea comparison cuppings, reusable packaging discounts, and fresh stone ground maccha orders from Uji replenishing stock every month, no wonder Jagasilk has turned Victoria into a matcha city.