Sometimes, probably because of my age or just how I see the
world or because I’ve been at this tea thing before some of you readers were
born, I don’t get it. Portions of my position and criticism of the 2017 white2tea Snoozefest is one such instance found here on this blog…
In this post in 2017, I laid out the reason why I thought
the marketing around the Snoozefest puerh was a joke. The argument I initially laid out is as
follows…
There is no way of determining if this is actually a $40
cake offered at $15, because it is in fact offered at $15. Also, there is no way of sampling it before
you buy to actually test this argument and determine for yourself if it is
actually worth $40 (or at least $15) because it is offered as a limited run and
intended to sell out very quickly. Nor
can you compare to other puerh of $40.00 ($0.20/g) or even $15.00 ($0.08/g) in
this category because you only have one shot, a gamble really, to determine if
this one is truly the bargain white2tea claims or just some marketing stunt.
Although my feelings about this criticism was honest at the
time and some of it still holds true (some of it can just as easily be applied
to the 50 cake limited 2018 Tunji which sold out in under 18 hours), my
position on this has changed over the last year because of two realities that I
have come to accept in regards to puerh in 2018…
I know this is nothing new but I realized this year that it
is extraordinarily rare how many fresh young puerh cakes are offered at very
low prices (below $0.10/g). And out of
these how many are actually good? All
products have a low point which the price must be above to turn a profit or at
which the cost of production doesn’t exceed the price at which it is offered. I wonder in 2018 how low that point is? It will be different for each producer, for
sure, based on their business model and mark up.
This year I realized that it is a common marketing strategy these days, for one reason or another, to offer a very limited amount of puerh
that is basically meant to sell out before anyone has tried it. This is opposite the traditional model of
selling puerh where a very large volume of puerh is pressed as both an
investment to age in their warehouse as well as to simply have enough in stock
to sell as much as they can possibly can.
Besides coming to these conclusion the third thing that I have resolved within myself is that Autumn puerh can in fact be good puerh and worthwhile drinkers. I have opened myself up to the possibility of purchasing of Autumn puerh partly in response to increasing prices.
So after coming to terms with these realities, I realize that “Snoozefest” has a different meaning all together. Offering a puerh cake at $0.08/g of fresh puerh has to be pushing that lower profit limit for most of our western puerh vendors like white2tea. For Yunnan Sourcing, a more traditional western puerh vendor, they still manage to offer a handful of these every year and probably do it within their pre-existing profit margins. Scott of Yunnan Sourcing claims that he prices all puerh on a formula not on perceived value. So, I now feel that offering fresh puerh at $0.08/g is probably a gift in and of itself. Something, I failed to understand a year ago.
So after coming to terms with these realities, I realize that “Snoozefest” has a different meaning all together. Offering a puerh cake at $0.08/g of fresh puerh has to be pushing that lower profit limit for most of our western puerh vendors like white2tea. For Yunnan Sourcing, a more traditional western puerh vendor, they still manage to offer a handful of these every year and probably do it within their pre-existing profit margins. Scott of Yunnan Sourcing claims that he prices all puerh on a formula not on perceived value. So, I now feel that offering fresh puerh at $0.08/g is probably a gift in and of itself. Something, I failed to understand a year ago.
The name “Snoozefest” refers to the flash sale offering of
this cake. It sold out fast this year
(an hour or so) and almost crashed the white2tea site. If you snooze, you loose (out). The rapper this year has added some
additional features on to last year’s wrapper (my interpretation is here link). It also has other pictures and features that
give the cake a hyped and gangsa-esque feeling.
The thief motif of the free tote that came with the purchase kind of
pairs with the feeling of this cake. The
thief motif holds special importance in urban art, specifically in graffiti
art. This Banksy inspired design
speaks to both the reclamation of public space and discourse (pertaining to tea)
that white2tea is branded towards as well as the rebel, going against the norm
or establishment, positioning of the brand.
This is a very nice touch and esthetic that I appreciate with my
purchase. In another marketing stunt,
there are apparently at least 2 completely different totes that were given
away.
So… I knew I was going to purchase a white2tea cake this
year that I’ve had my eye on. Also I was
planning on sampling 2018 white2tea Splendid in a new quest- a search for the
best cheapest young puerh (much more on this in a coming post). When I went to the white2tea site it had
grinded down to a snail’s pace and I ended up getting out with a number of
these Snoozefest cakes as well as the cake I initially went in for but pulled
the plug before picking up a 2018 Splendid sample. I was concerned about my cart crashing. I also was a bit surprised as there was
little forewarning that Paul was going to drop another Snoozefest cake, were you?
My rationale for picking up a decent number of 2018 Snoozefest
cakes is the following…
Reviews of the 2017 cake seem to be positive from what I
read- vegetal, savory, slight bitter, astringent, sweet, creamy, floral, pine
with the negative being a bit dry in the mouth and lacking stamina (see here and
here and here). Some comments suggested
that people wished they had ordered more.
My other rationale is that this is the absolute cheapest
white2tea sheng puerh and, as stated above, I am on a mission to find the best
of the cheapest stuff. My reasoning
above about the rising cost of maocha is enough reason to purchase.
Finally, I hope this purchase will test out the claims made
by whtie2tea that this tea is actually a $40.00 tea not the $15.00 they sell it
for. I have only sampled a few
mid-priced white2tea sheng offerings and I really want to see what the bottom of
their brand is like. Let’s get to it…
Dry leaves smell of distant sweet fruits and florals, it’s a
faint but distinctly fruity and sweet smell.
I pack a bunch into the pot.
First infusion has a muted woody almost salty barely
floral/sweet ghostly candy onset there is a soft suggestion of flat sugar
sweetness and some vegetal taste. The
aftertaste slowly and softly pops florals and candy floss. The mouthfeel is silky with a slight
stickiness in the mouth.
The second infusion has a soft almost sweet pea and pungent
muted candy floss initial taste over a slightly salty dry wood. It has a nice fragrant entry and soft fluffy
mouthfeeling. The cooling throat feel is
mild and there is a slight rubbery sensation in the aftertaste over mutted
cotton candy and plums. This blend shows
lots of different elements in it. The
mouthfeeling is light and sticky, the lips feel dry.
The third infusion has a tangy almost grapefruit and
wildflower/ candy floss initial taste with a salty/ savory approach. There is a creamy sweet, candy like, and
savory woody aftertaste. The mouthfeel
has a distinct astringent feeling and makes the teeth feel squeaky. The mild cooling and muted candy aftertaste
is long and returns minutes later.
The fourth infusion has a strong initial taste of fragrant
florals, sour citrus, plum, muted candy sweetness, saltiness over as slightly
astringent and bitter base. The
mouthfeel is astringent and slightly sticky.
It pushes the saliva into the mid- and upper-throat. The aftertaste is long and is held by the
strong mouthfeeling and throat feeling.
The fifth infusion starts with a sour and salty grapefruit
like initial taste which turns into a floral nuanced thing. It then turns creamy, chalky and woody with a
candy-like in its aftertaste. It has a
certain level of astringency and is slightly bitter.
The sixth infusion has a more pronounced bitter and astringency
to it but a more upfront very salty, sour and floral profile. The aftertaste is long and sweet the
astringency pushes saliva in the throat and hold the creamy sweet, dry wood,
and candy aftertaste in place. The
mouthfeel is a balance of pucker and almost stickiness.
The seventh infusion starts with a creamy sweet candy like
sweetness, almost soapiness, in a dry woody and astringent base with heavier
floral suggestions. The liquor isn’t
overly thick in the mouth and the taste isn’t overly deep but the plethora of
high and complex notes are held in tightly by the astringency with capture them
all in the throat nicely. It’s almost as
if this tea lack a mid-profile, or dense grounding thickness but is compensated
by complicated interplay of highnotes, and good mouthfeeling/
throatfeeling. The qi of this tea is
mild with a fuzzy/ muffled head feeling, mild relaxing and slight
alertness. In the body you can feel a
subtle heaviness in the solar plexus between the heart and stomach area. It also has a mildly relaxing effect on the
shoulders. Got some very mild itch with
this tea also on the legs, allergy reaction to this one which I have never
experienced before with white2tea.
The eighth has a fruity sweet burst initially with barely
salty and creamy sweet overtures. There
is a sticky sweet long lingering candy aftertaste. The taste here is much more sweet and simple
and the bitter/ astringency in this infusion is much less.
The ninth infusion starts with a slightly sour juicy fruity initial
sweetness ends in a long creamy sweetness.
There is a notable grapefruit/citrus flavor in the intial taste and a
creamy sweet finish. The mouthfeel is
sticky, lips drying, even slightly sandy.
The tenth infusion has a bitter onset with a grapefruit and
heavier perfume floral arrangement there is still that creamy sweetness and a
touch more vegetal taste as well. The
aftertaste is long and the bitterness and astringency is notable. The mouhtfeeling is pucker.
11th starts creamy sweet, slightly sour, astringent,
slightly bitter orange peel. The
aftertaste is floral and long creamy sweetness that turns into slight sour,
bitter almost dry wood. Citrus peeling, cotton candy, flowershop. Qi is slow to build but I feel it in many
different places. Mild itch. Medium
young puerh harshness in Stomach. This
tea is not meant to drink now, this is surprising to me. Last year’s reviews suggested something milder
with less stamina and more drink now, from what I read. This year’s Snoozefest is not that.
12th is bitter, slight floral faint woodiness underneath. The aftertaste is long and creamy sweet.
The 13th is a mild, creamy floral woodiness, with
sticky mouthfeeling and sweet creamy aftertaste which starts to disappear into
woody vegetal tastes.
14th is more bland wood with most of the
sweetness, the creamy type, in the aftertaste.
15th I add 15 seconds to the flash infusions and
push out much more sweet creamy tastes initially then mouthfeel is less
astringent now and more dry sticky lips and slightly sandy in the mouth with a
fruit like taste lingering in the aftertaste.
The 16th is steeped for 30 seconds again and has
a sour fruity initial with creamy sweet tastes and present enough mouthfeel
even this late in the session.
I throw in the towel with this tea but it is enjoyable
enough to continue, I just don’t have the time today so it goes into an
overnight steeping.
Decent Stamina here with enjoyable flavours late into the
gong fu session with mouthfeel still holding on. Nice.
The positives with this tea is that it has a nice
mouthfeeling that really hold the complex blend of interesting highnotes
together nicely. It has enough diversity
from steep to steep to keep it interesting.
Its stamina- this tea actually can be steeped longer than the average
sheng. The Qi is nothing special but
enjoyable. Overall it lacks a thick/deep
feeling in the mouth and the tastes feels more superficial a character more
common of autumn puerh. Another negative
is that it is the first white2tea sheng to trigger very mild allergy response
from me but it was the mildest I have felt to date so I can probably overlook
it.
Overall, I have the impression that it is more of a $40.00
cake than a $15.00 one so I am quite happy with my purchase. My assessment is that this year's 2018 seems better than the notes I've read on the 2017. I taste mainly Yiwu and Jinggu, and maybe even Southern Menghai. This is mostly, if not completely, autumnal picked puerh in this blend.
Peace
Edit Jan 9, 2019: I have had a chance to drink this again a few times with harder water and in my large 200ml Yixing. It is still a bit hard on the system being so young but yet requires a full stuffing of the pot with leaves to bring out the full brilliant high notes of this tea. However, the more leaves you use the harsher more astringent bitter it becomes. If you use less leaf it just becomes insipid- what's the point of that? I recommend soft water in a very small teapot stuffed full of leaves for the best effect.
In my search for the best cheapest young sheng puerh I have to ask the question, "Would I order more for $15.00? Maybe try for it next year? I keep thinking that I likely would not mainly because the qi is just too weak in this cake. The top notes and astringency work nice together though.
I am going to wrap up this tong and put it in pretty dry storage to preserve those nice notes. In ten years the harshness will be diminished but the top will remain... see you in 10 years...
Double Peace
Edit Jan 9, 2019: I have had a chance to drink this again a few times with harder water and in my large 200ml Yixing. It is still a bit hard on the system being so young but yet requires a full stuffing of the pot with leaves to bring out the full brilliant high notes of this tea. However, the more leaves you use the harsher more astringent bitter it becomes. If you use less leaf it just becomes insipid- what's the point of that? I recommend soft water in a very small teapot stuffed full of leaves for the best effect.
In my search for the best cheapest young sheng puerh I have to ask the question, "Would I order more for $15.00? Maybe try for it next year? I keep thinking that I likely would not mainly because the qi is just too weak in this cake. The top notes and astringency work nice together though.
I am going to wrap up this tong and put it in pretty dry storage to preserve those nice notes. In ten years the harshness will be diminished but the top will remain... see you in 10 years...
Double Peace