tag:blogger.com,1999:blog-1693176331381554957.post6254886711970043775..comments2024-03-23T10:16:21.093-07:00Comments on MattCha's Blog: That Famous Hadong Tea PackagingMatthttp://www.blogger.com/profile/02736984697520031171noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-1693176331381554957.post-25447364781243449722010-07-20T18:58:00.748-07:002010-07-20T18:58:00.748-07:00Michele,
Your right the colour system is all abou...Michele,<br /><br />Your right the colour system is all about simplicity. It sure makes it easy for both customer and dealer once everyone knows what grade goes with each colour.<br /><br />PeaceMatthttps://www.blogger.com/profile/02736984697520031171noreply@blogger.comtag:blogger.com,1999:blog-1693176331381554957.post-76183694682464181152010-07-20T18:25:54.780-07:002010-07-20T18:25:54.780-07:00The color that the tea boxes are put in is a very ...The color that the tea boxes are put in is a very interesting idea. As mentioned, it not only saves the merchant from having to buy personalized company tea boxes, it is also a recognition in itself. The blue bog mean one type of tea and the green another. Simple yet effective.michelehttp://www.teacupandteapot.comnoreply@blogger.comtag:blogger.com,1999:blog-1693176331381554957.post-81223303062410263972010-07-14T15:25:41.957-07:002010-07-14T15:25:41.957-07:00Michal,
That is a very interesting difference be...Michal,<br /> <br />That is a very interesting difference between tea culture in Czech compared to that of England and North America!<br /> <br />There are three more likely reasons why North American dealers of Korean tea don't use the original Korean packaging. Don't know why one didn't include these reasons in the initial post:<br /> <br />1- Bulk Tea Shipments- Korean tea (especially tea from Hadong) is quite expensive. To cut costs many tea dealers order tea direct from Korean producers in bulk. They can usually get a better price this way due to less costs for the farmer- they don't have to pay for the intricate packaging of Korean tea which usually is packed in at least three layers. The outer box, the cylinder inside the box, and the airtight (not vacuum packed) foil bag. Some times there is also another thin clear plastic bag inside the foil bag. Sometimes there are two of these thin plastic bags inside or sometimes there is two or even three air tight foil bags to retain the freshness of very delicate ujeon grade green tea.<br /> <br />2- The high price tag that comes with buying a whole box of Korean tea- Korean tea isn't cheap. A 100g box of Hadong Ujeon grade is going for $60-$100 USD in Korea directly from the producers. If tea retailers in North America hope to make any profit they have to sell it for much more than that. Most people likely would not be in the market for a full box at prices like these. On the other hand they might be interested in getting a small sample to try or for a special occasion.<br /><br />3- Promoting and Marketing Their Own Business- Many North American tea dealers like to sell their teas in their own original packaging. This creates brand awareness for their business much the same way the generic Hadong tea boxes create brand awareness for 'Hadong Green Tea' in Korea. Many people in the West (maybe North America only), often say that this is "Teavana's Darjeeling Garden Black Tea" or "Silk Road Tea's Mellow Mountain Green Tea" (hypothetical, made up examples) leaving the impression that the tea is somehow from the tea shops 'special' garden and if they want more of this tea they have to buy it at the same place. When the tea actually is "Caslton Estate FTGFOP" or "Marukyu Koyamaen Sencha".<br /><br />So actually there are many reasons why tea in the West (excluding Czech) would not be sold in these generic tea boxes.<br /><br />PeaceMatthttps://www.blogger.com/profile/02736984697520031171noreply@blogger.comtag:blogger.com,1999:blog-1693176331381554957.post-62949548980700298132010-07-14T11:42:53.148-07:002010-07-14T11:42:53.148-07:00Thank you for an interesting and informative post ...Thank you for an interesting and informative post once again! <br />So far, I know about two shops offering teas from Hadong in Czech republic - Teamountain, which offers Ujeon in blue box and Darjeeling.cz which offers Saejak in that "camouflage" green box. What I want to say is that it's interesting that though most western dealers wouldn't offer teas in their original packaging, tea culture is a bit different round here and tea-lovers generally prefer buying teas like these in their original packages, even if they don't understand Hangul or any other Asian characters. <br />Most dealers here just put a small sticker with basic information in Czech or English on this packaging.<br /><br />Have a nice day!Michal Tallohttps://www.blogger.com/profile/08126923162982150544noreply@blogger.com